Does Fabletics have what it takes to Compete with Amazon?

Amazon is huge and Fabletics is just this little start-up based on suppling women with fashionable fitness wear – how can they possibly pose a threat to Amazon?

Well, in real, concrete terms, it may be a while before Amazon notices Fabletics. However, Fabletics’ business model is based on taking a nip out of the 20% market share of Amazon’s apparel Ecommerce business.

 

What does Fabletics have to Offer?

Fabletics’ research shows that there is an active market in women who want fashionable fitness clothing but have little time to go store to store making selections. This group of women targeted by Fabletics is both demanding and interested in individual style. They do not want to wear the exact same outfit that everyone at the gym or on the block bought. They insist upon having a unique look.

 

Knowing this, Fabletics is focused on doing what Amazon does not do: customized service. To claim this special service, Fabletics needs data that customers supply, hence the registration quiz.

 

When you place your initial order with Fabletics, you take a short quiz that informs them as to your fitness and style interests. This also serves as your registration into their subscription VIP service. They entice new customers into the club with an exceptional offer, such as a complete outfit for $20, or two pairs of the best leggings ever for a similar price.

 

Keeping VIP Members

It’s not easy to keep customers, every retailer knows that. You have to offer something special to keep them coming back. In this case, most Fabletics customers are subscribers, anticipating monthly deliveries, so you might think that loyalty is a done deal.

 

However, since Fabletics offers an easy-out clause with every membership, they need to improve on the deal to keep customers and they do that through customization.

Each month Fabletics ships VIP customers clothing specifically designed to meet their needs and tastes. By enabling customers to return anything they don’t want for exchange or store credit, Fabletics makes is as easy as possible to enjoy subscription.

 

In addition, Fabletics has designed a loyalty program that makes being a returning customer very attractive indeed.

 

Now to Stores

With this foundation of loyal Ecommerce customers, Fabletics is opening physical stores. Again, Fabletics is not following the well-trodden path of other retailers. Each Fabletics store is stocked differently, based on the preferences of the local Fabletics VIP community. This means that a store in your home town will carry merchandise different from a store three states over. This is another example of Fabletics applying the data they receive from their loyal base of customers, and it appears to be working.

 

On Beyond Fitness Clothing

So successful has the Fabletics’ unusual interpretation of Ecommerce and retail been that the business is already expanding beyond its initial borders in fitness. Already we see Fabletics fashions in casual dress, shoes and other categories. Soon, Fabletics may be your only “designer” and you won’t have to leave the house to consult her!

Ricardo Tosto De Oliveira Carvalho Opens Up a New Horizon in the Brazilian Legal Academia

The Brazilian law is primarily drawn from the Portuguese Civil law, with a system based on the statues. In the year 2004, there was a constitutional amendment that decided that the preliminary court decisions should be regarded as the precedents. Ranking third after US and India in the legal profession, there are around 741,051 lawyers in Brazil, known as ‘avogados.’ The lawyers in Brazil are monitored by state bars, which are further supervised by the Brazilian Bar Association. Because of the competitive market, it is not an easy task to excel in this profession in Brazil, unless one possesses exceptional talent and the dexterity to make predictions like Ricardo Tosto de Oliveira Carvalho.

Ricardo Tosto: A Pioneer Tn The Brazilian Legal Market

Ricardo Tostode Oliveira Carvalho is a prominent name, in the Brazilian legal communities. Even though he started off his career in a small-scale office, eventually it turned out to be one of the most competent legal firms in the area. After that, Tosto established his legal firm which has flourished as one of the largest legal firms in Brazil.

His Contributions in the Legal Field:

In due course of his career, Ricardo Tosto de Oliveira Carvalho has defended numerous individuals, organizations and business firms which are of immense importance across the nation. He has also provided legal advisers, to many giant corporations and multinational companies of Brazil, politicians of varying ideologies as well as the government. It is needless to say that, Ricardo Tosto de Oliveira Carvalho was an expert in adopting an array of legal mechanisms and techniques, which later turned out to be legal tools of paramount importance across the Brazilian legal community. In fact, Tostowas also the mentor of majority of his present partners, who had initially started their career as interns in his legal firms.

Being an experienced lawyer with an exceptional ability to foresee the future, Ricardo Tosto de Oliveira Carvalho closely analyzes the existing cases, offers innovative insight and strategies and even offers the necessary advice in the case of the challenging situations.

Benefits of Lip Balm

Taking care of your body and skin is a necessity for a long and healthy life. One part of the body that people often neglect is their lips. In many cases, people do not properly protect their lips, even when they are going to be extended periods of time in the sun or very cold conditions. Those that are looking to keep their lips protected should always ensure that they use lip balm. Lip balm can be applied to your lips to not only protect form the elements, but also to moisturize dry or cracked skin.

When looking for a new lip balm to use, a great option would be to select Evolution of Smooth, which is a leading consumer lip balm and protector. EOS lip balm comes in an organic smooth sphere, which is easy to transport and is healthy for the body. The company provides a number of different styles and flavors, which include passion fruit, strawberry, and blueberry. Each of the products contains the same basic protectants, which provide an organic and safe way to keep your lips safe. Each of the lip balms is made with natural ingredients including jojoba oil, shea butter, and natural vitamins and minerals.

Evolution of Smooth also provides a number of other products(http://www.ebay.com/bhp/eos-lip-balm) that can help to protect your skin in a conscious manner. Their other top product lines according to Racked include shave cream, hand and body lotion, and a line of limited edition products. The company also aims to give back to the community and charitable causes as a percentage of revenue is typically directed to a good cause.

To read the EOS history, head over to Fast Company‘s website.

Hussain Sajwani- A renowned Businessman and CEO DAMAC Properties

The road to success is always met with some obstacles on the way. Fortunately, some people have always lived to tell the tale. Hussain Sajwani is an excellent example of an individual who started from scratch. To start with, Mr. Sajwani was quite ambitious, and he had a keen interest in business. Hence, during his tender age, Mr. Hussain decided to venture into the food business.

Mr. Sajwani ventured into the food business during the 1980’s. Luckily, his food company was blessed with two broad categories of clients. His primary clients were among the corporate individuals in the United Arab Emirates as well as the United States Army. The United States Army was served by Mr. Sajwani’s company during the operation known as a desert storm. By operating with clients such as the United States Army, Mr. Sajwani’s business portfolio became more admirable.

As a freshman in the field of business, Mr. Sajwani had always declared that in the food business, one could only make millions but not billions. But as for Mr. Sajwani, he was ambitious and always dreamt of being a billionaire one day. Hence, as intelligent as he was, he seized the opportunity of always dealing with corporate clients. Through establishing a form of friendship with corporate clients, he was able to gain many important friends and also on an international basis.

In his pursuit of making famous friends, he luckily came across Mr. Donald Trump, the new US President-elect. As the saying goes, birds of a feather flock together. Hence, since both Donald Trump and Hussain Sajwani were both ambitious, they became good friends. As for Hussain Sajwani, apart from dealing in the food business, he also decided to venture into the real estate business. As a result of venturing into the real estate business, Mr. Sajwani launched DAMAC Properties. By launching DAMAC Properties, Mr. Sajwani now had something in common with Mr. Trump-they were now both dealing in the real estate business.

Donald Trump and Hussain Sajwani have been friends since time immemorial. As of now, Trump is now in office, and his service is to the American citizens. Hence, Mr. Sajwani will now be venturing into business with Trump’s children. Besides, the relationship between Mr. Sajwani and Mr. Trump has revolutionized the real estate industry. The two have partnered in projects such as building a golf resort.

Truly, when it comes to the utilization of resources as well as practical skills, Mr. Hussain Sajwani has been able to achieve a lot. Besides, his relationship with corporate people such as Donald Trump has helped him thrive in sectors such as real estate.

Learn more:

http://www.thenational.ae/business/industry-insights/property/damac-chairman-relishes-his-roots

Hussain Sajwani

http://www.forbes.com/profile/hussain-sajwani