Eric Lefkofsky Seeks To Develop An Information-Sharing Platform Through Tempus

When a member of any family is diagnosed with cancer, such information affects such a family emotionally, psychologically and financially. Eric Lefkofsky was a wealthy entrepreneur behind the $2.2 billion company, Groupon. After learning how families feel when they are told about their next of kin having been diagnosed with the disease, he decided to become an advocate for cancer. In this new field, Eric is using his expertise on big data management to make significant changes in how the information is relayed to the people diagnosed with the illness and read full article.

Eric is married to Liz, a Chicago arts patron. Eric was saddened by the lack of adequate information in the field and the doctor’s unwillingness to assure cancer patients that they will be okay. He notes that such behavior scares families and patients and learn more about Eric.

By virtue of having first experience with cancer, the entrepreneur was able to identify the biggest problem in the industry. To this end, Eric concentrated on devising solutions that could bring sound and viable changes in the industry. He founded Tempus.

Tempus has created an operating system for cancer. The platform allows different medical institutions across the United States to share anatomic and molecular data. The centralization of this information allows doctors to be well informed and make better decisions. They will also be able to adequately advise their patients on different medications. Lefkofsky serves as the chief executive officer of the company.

With Tempus’ system, doctors will be able to adjust the combination of chemo and radio therapies on patients based on the data collected by the system. This information will include patients’ medical history, their genetic make-up, drugs that they take, and their responses to medication. Development of the system has taken over the billionaire’s life. Today, Eric is investing lesser on making himself wealthier. This is because he is trying to bring life into the healthcare industry.

Eric Paul Lefkofsky was born in Detroit in 1969. The American entrepreneur has founded several companies, including Lightbank, Echo Global Logistics, Mediaocean, and InnerWorkings. Eric has a sound educational background. He holds a degree in law from the renowned University of Michigan Law School. Eric has also appeared on Forbes’ Billionaires list severally.

Talk Fusion CEO Bob Reina Recalls Early Years of Company

Talk Fusion is one of the most prominent video marketing and communication solution companies on the internet today. The company was founded back in 2007 by CEO Bob Reina and it persists to this day, nearly a decade later. After os much success it only makes sense that people are curious as to how Reina brought about such a prolific company. Fortunately Reina has been candid about his process, success, and life before Talk Fusion.Lear more : (http://www.superbcrew.com/talk-fusion-delivers-award-winning-video-communication-products-and-video-marketing-solutions/)

 

Before Bob Reina established Talk Fusion he had been a police officer for over a decade. While on the job during his years with the force Reina was introduced to a man who worked within the network marketing industry. Reina calls this his big ‘ah ha’ moment. A lightbulb went off in Reina’s head and suddenly the idea of Talk Fusion was beginning to come together. Reina realized that he could build his own team, get involved with his own company, and completely change his life within the industry.

 

We can jump forward a few years to another ‘ah ha’ moment. Reina had wanted to send a video clip to his family but his email provider, at the time this was 2004, said that it couldn’t be done. Reina immediately came up with the idea for Talk Fusion’s flagship program: the Video Email application. Reina immediately got in touch with a friend within the IT field, Jonathan Chen, and they were immediately beginning to put their heads together to bring Talk Fusion as we see it to fruition.

 

Still, the path to success wasn’t as easy as turning on a light switch. Bob Reina knew that it would take hard work and perseverance in order to grow Talk Fusion into what it has become today. Reina recalls times when his phone bill was, in fact, even larger than his own commission on Talk Fusion products. That, he admits, is part of working in a direct selling industry. Still, Talk Fusion managed to turn things around in short order. Reina says that the equation was simple: find a problem, solve the problem, and do it all better than anyone else can.

 

Norman Pattiz On The Effects Of Podcast And Advertisement

How much does advertising affect the general likelihood that a person will buy your product? What is the real data behind propaganda in making brands becoming successful? Is there a difference in the effect that an advertisement has if it is broadcasted in a podcast? These are questions that Norman Pattiz, Founder, and Chairman of the PodcastOne radio network, decided to answer, with a partnership with Edison Research.

 

PodcastOne is supported by advertisers, founded by the creator of the large radio web that was Westwood One. With studios located in Beverly Hills, PodcastOne has been successfully climbing the industry under the leadership of Pattiz and has over three hundred podcasts hosted already.

 

The brand lift study to understand the effects of propaganda would be conducted by Edison Search and a partnership with the studio PodcastOne. The results of the research were announced this February 9th, and there was shocking information regarding the effects that advertisements have on the minds of listeners.

 

This is how they conducted it: Edison Search took five national brands, some were well-known among the listeners, and some weren’t. Those that were known were launching new, unprecedented commercials, while the less renowned brands were just trying to get more attention from the public.

 

The study was conducted in 2016 and results were achieved through three different research phases. The Edison Search team took these commercials and showed them through online surveys weeks before the advertising campaign began. Then, after it did, they released the same advertisements again, with the same methodology in all of them. This system allowed them to analyze the reception of the listeners’ pre-podcast and after the podcast, allowing for more accurate results on how influential the podcast was.

 

Results were the following:

 

  • Overall increase in the likelihood of buying some of the products rose by a significant margin, while their overall opinion being confident about that same product almost duplicated.

 

  • Nearly nine times more listeners mentioned a particular product that was present in the advertisement, increasing from 7% to 60%.

 

  • The simple awareness of a brand also increased dramatically in comparison to pre-study.

 

The impact of the podcast in the effects of those advertisements were shockingly positive to these brands, showing that people were much more likely to buy, have a favorable opinion or simply be aware of the product simply by listening to the same survey, but in the podcast.

 

Norman Pattiz, CEO, and founder of PodcastOne was very glad that he got the chance to participate in the study. Who could be better to participate if not the giant who created Westwood One?

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