Banking Industry

Big Decisions For Luiz Carlos Trabuco Cappi

Luiz Carlos Trabuco Cappi was recently named the next president of Bradesco Bank. The past president, Lazaro Brandao, did a fantastic job with the company. However, the board of the bank felt like it was time for a change in leadership, especially since Lazaro Brandao has a hectic life. Brandao served as president of the bank for over 65 years, and he was happy to retire with significant achievements and success. Though Luiz Cappi is the new president of the bank, Lazaro Brandao is still handling some of the bank’s investments and stocks.

Luiz Carlos Trabuco Cappi is planning on being president of Bradesco Bank through the year 2020. At this time, Luiz Cappi will be eligible for retirement. Many press commentators find it amazing that Luiz Cappi is the same age as Lazaro Brandao. There are several vice presidents and administrative assistants who are planning to apply for the president position in the year 2020. Luiz Cappi did not officially announce his retirement for the year 2020, but he did give hints of it in several interviews he gave after being named the president of Bradesco Bank.

One of the promises Luiz Cappi made to the public is that the bank will go through technological changes. Luiz Cappi has plans to work with the technology team to make sure the bank is keeping up with the times. Aside from withdrawing or depositing money at the bank, Luiz Cappi wants to customers to be able to handle all of their bank doings from the comfort of their own home. Luiz Cappi believes this will cause more people to want to bank with Bradesco Bank, and he also thinks this will help Bradesco Bank be more of an impact in the community.


The banking community was surprised at the peaceful and perfect transition made by both Lazaro Brandao and Luiz Cappi. Lazaro Brandao gave Luiz Cappi all the information he needed to move into his new office and start his job, and the two gentlemen shared a meal together, too.

Luiz Carlos Trabuco Cappi worked for several large banking institutions, and he rose to executive officer in each organization. In addition to studying business, Luiz Cappi also studied law. His studies afforded him the opportunity to help banking institutions with their legal problems in addition to their financial problems.

Luiz Carlos Trabuco Cappi has won several awards for his involvement is helping financial institutions get out of debt and secure a positive future in the market. Luiz Cappi has been featured in dozens of newspapers for assisting the Brazilian banking system in becoming digital according to After traveling the world in search of the best banking technology, Luiz Cappi brought back several pieces of hardware and software that changed the Brazilian banking system forever. Before Luiz Cappi became involved in the Brazilian banking system, residents of Brazil never had the opportunity to operate their bank account from the comfort of their own home. As a consequence of digital banking, the economy of Brazil is rising as a result of people spending more money on a daily basis.

Luiz Carlos Trabuco Cappi has now been tasked with his hardest job yet, which is being president of a bank. Though this has been a dream of Luiz Cappi, he was scared to take the position, but he has an entire team of people supporting him, including his family. Luiz Carlos Trabuco Cappi is planning of giving several interviews in the next couple of weeks regarding his new position. Luiz Cappi is also starting a weekly blog. This blog will detail all the successes the bank has experienced since Luiz Cappi became the president.

Find more about Luiz Carlos Trabuco Cappi:á-presidência-do-conselho-do-Bradesco.htm

Bradesco Amazing CEO, Luiz Carlos Trabuco Cappi

Bradesco’s CEO, Luiz Carlos Trabuco Cappi is one of the most influential banking executives in Brazil. Appointed as its president in 2003, he is regarded affectionately as a modest, soft-spoken, and jovial individual. In addition to that, these qualities serve him well as a banker. Widely known for his organic management approach, he is the personification of Bradesco’s culture and continuity. In this regard, Trabuco pays close attention to the basics of personalized banking. For example, he takes keen personal interest in the bank’s clients despite the lack of any significant impact on Bradesco’s bottom line.

A native of Marilia, Luiz Carlos Trabuco Cappi was born in 1951 and has a lot in common with previous Bradesco presidents. He holds a postgraduate degree in Social Psychology from Sao Paulo’s School of Sociology and Politics. Luiz commenced his professional life as a clerk while Bradesco was an agency in Marilia in the year 1969 at 22 years of age. Throughout his 40-year’s career at Bradesco, he has attained various senior positions in management eventually becoming the bank president.

During his tenancy as the group’s executive director in 1992 and 1998, he was appointed the president of Bradesco private pension company. This appointment ran concurrently with his responsibility as a member of the company’s board of directors. His role as a pragmatist equips Trabuco with expertise, knowledge, and authority to direct the bank’s operations profitably.

In the mid 80’s, Luiz Carlos Trabuco Cappi headed the group’s marketing department. In this position, he initiated reforms aimed at making the bank more open and media friendly. Trabuco’s management expertise earned him two Personality of the Year awards in 2003 and 2007 respectively. Additionally, his efforts and subsequent awards catapulted his candidacy for Bradesco’s presidency. Upon assuming the presidency, he initiated a campaign to transform and modernize the company’s insurance and banking segments.

His accomplishments increased the company’s net profits by 10%. to 35%. This led to Bradesco becoming Brazil’s single largest insurer with a growth ratio of 10 percentage points. At the same time, the company doubled in size substantially increasing its role, prestige, and relevance in the Brazilian economy. Luiz Carlos Trabuco Cappi was instrumental in the company’s purchase of HSBC’s Brazilian branch. Because of this acquisition, Bradesco regained the top position from its largest competitor, Itau Unibanco. The entire deal cost the company a total of US $5.2 billion and was the biggest company buyout in Brazil of that time.

Recently, under his watch, the bank is strengthening its position as the leading banking and insurance company by amalgamating smaller banks into one large corporation. Trabuco favors a strategy of “organic growth” to achieve the goals mentioned above. For this reason, he believes in initially improving the company’s internal capabilities and performance. Since 2009, Trabuco embarked on this venture by opening new sub branches in the wider Brazilian region. As at present, the bank has over 5,000 branches in a majority of the country’s cities, suburbs, and rural locations.

As the fourth president of the company, Luiz is renowned for his optimism regarding the future of the insurance and banking industry in Brazil’s socio-economic development. Due to his tireless dedication to the bank’s activities, Bradesco has reopened the fight for dominance in the banking sector. On the other hand, he is a strong proponent of segmenting the insurance industry. Given this reason, through its subsidiary agency Bradesco Prime, he introduced overdraft services for high net individuals. For success in the financial sector, Trabuco believes that institutions must adopt an approach that prioritizes the values, desires, feelings, and interests of their clients.