The U.S. Reserve is currently the largest firm that deals with the distribution of precious metals, both private-owned and government-issued products.

The firm was started in 2001 and has since built its capacity by training its employees to make them exceptional professionals then exposing them to different market scenarios to make them more experienced.

As a result, the reserve has become one of the best companies in the precious metal industry because their employees are well versed with analytics and learning current trends in the market.

The personnel are also well equipped when it comes to providing guidance to clients regarding the proper time to invest in the industry as well as the kind of investment opportunities to focus on.

In 2018, the U.S. Reserve decided to take its marketing spree a notch higher by sponsoring four major events in the automotive industry. To maximize on this strategy, the company decided to team up with The Barrett-Jackson Auction Company.

This auctioning firm is well known for organizing world-class auctioning events that focus on collectible cars. As a result, the U.S. Money Reserve is hoping to get the attention of these car enthusiasts, and hopefully, grow its customer base.

Barrett-Jackson was founded in 1971. Since its inception, this company has been working on ways of maximizing its potential and provision of information to the world. It is for this reason that Barrett-Jackson has also made partners with Discovery Channel among other high-end broadcasting firm.

These mainstream media firms have been on the forefront when it comes to giving credit to Barrett-Jackson by airing their events live. Over the years, the media firms have been able to push Barrett-Jackson’s content from airing locally to both nationally as well as globally. As of the first event in 2018, it was broadcasted in more than 110 nations. Read more: US Money Reserve | Twitter and US Money Reserve | LinkedIn

To make their events gain better traction, Barrett-Jackson has been organizing events that last more than seven days. This way, more spectators and attendees get to participate in the event and help keep the buzz going for a couple more weeks after the event.

During its 47th anniversary at Scottsdale, Barrett-Jackson also featured McLaren’s P1 GTR. This car was brought to the attention of attendees and it’s significantly efficiency features explained to them. This strategy made it easier for the U.S. Money Reserve sync with what Barrett-Jackson stands for by having the reserve’s employees man the car’s booth.

The reserve was then able to introduce most attendees the precious metal industry while also engaging them in car talk.