It is easy to pigeonhole Desiree Perez as one of the world’s leading music industry negotiators but for those in the know at Jay’Z’sRocNation brand, there is much more to the Chief Operating Officer than simply a deal maker. One does not make one’s way in one of the most cutthroat industry‘s in the world by simply having one talent and Perez is known to have far more strings to her bow than just a tough negotiator.

Desiree Perez has built a strong reputation because of the influence she has had on a number of the deals which have put RocNation on the entertainment industry map but her influence on new and established artists is another reason she has become a major success. Among those who have looked to the skills and experience of Desiree Perez is Rihanna who has seen her career enter the second period of major success after placing her faith in the Las Vegas-born executive. Not only did Perez play a key role in the development of the $25 million deal with Samsung for Rihanna’s last world tour but her influence has been seen in the fashion and acting choices Rihanna has taken in this most successful period of her artistic career, and what Desiree Perez knows.

Whenever Roc Nation faces difficult choices the so-called “Hova” circle of influence comes together with Desiree Perez one of the most influential members of this group. Perez has brought together a number of deals including the $100 million contract with Live Nation which launched the Jay-Z headed label and the $200 million deal with Sprint to build the Tidal streaming service. For Desiree Perez, the need to invest this huge level of funding in the artists of the future is of major importance and takes up a large amount of her time.

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