Fabletics is one of the leading fashion brands in the world today, and even though it is relatively young, the company has already given a fierce competition to other e-commerce retailers in the field of fashion such as Amazon. Fabletics has been growing steadily over the past few years, and its revenue has already touched $250 million in the last quarter, which is a considerable feat for a company in a couple of years in a hugely competitive fashion sector.

 

Many other companies offer athleisure wear, but what Fabletics has done is balanced the economic viability along with ensuring the quality of the products is not compromised. It has become a massive hit among the consumers, especially the youth. The sizes offered by Fabletics range from XXS to 3XL, which has broadened the customers’ horizon to a significant margin. There are very few companies out there that provide sizes for such variations in the market, and the fact that Fabletics does has made it a famous brand among the plus size women.

 

Fabletics has also used technology in a benefiting manner by gathering analytics and marketing data that can help in defining the marketing and sales strategy for the company. As the competition is fierce and continues to get fierce with time, it is essential that the companies try a new way to remain on the top. Using technology, in this case, is critical, and Fabletics has been using Big Data to its advantage from the very beginning.

 

It has helped the company to know what is working and what isn’t. Also, the company has been highly active on the social media, which has helped the company to connect and bond with the target audience. It has also given Fabletics a chance to understand what the consumers are looking for and what their demands are. It helps in designing and developing products that precisely meet their requirements.

 

Kate Hudson, who is not only one of the most prominent actresses of all times but also one of the co-owners at Fabletics, said that using technology has helped the company grow substantially even after facing fierce competition from the rivals. Many other brands in the market offer athleisure wear, but Kate Hudson says that most of the high-street brands charge way too much for athleisure wear, which is not affordable for the middle-class people. It is where Fabletics come in. She has helped tremendously in carving the marketing and product designing and development strategy of Fabletics, and which has proved to be immensely successful.

 

Kate Hudson says that in this time and age when customers have the power to post just about anything on the internet about a brand, it is essential for the companies to be on their toes at all times. Fabletics maintains complete transparency with its customers about its products, pricing, and offerings, and ensures they get total value for money. Fabletics continues to grow substantially in the highly competitive fashion market and has made a place for itself in the fast-changing athleisure wear niche.