As many people are aware, Fabletics is hoping to take over the fashion industry. Among the fashion giants is Amazon. Amazon has control over more than 20% of the fashion industry. However, it is not a fashion company in and of itself. One of the reasons that it is one of the largest companies involved with fashion is that it has tons of different items from different fashion designer brands. Kate Hudson has seen the competition in Fabletics. She is therefore looking for ways to win some of the customers over from Amazon so that they can see the exclusive creativity put into the designs of Fabletics clothing.


However, it is not through the products that Kate Hudson’s Fabletics is hoping to win customers over. It is through the involvement in social issues. The designers of Fabletics are not just trying to bring forth the unique products that are going to capture the imaginations of customers. They are also trying to bring attention to social issues, many of which other fashion retailers are doing nothing to fix, but are actually contributing to the problem. One of the ways that Fabletics has made sure that they are addressing the issues is by making sure that every bit of their business is socially responsible.


Kate Hudson is running promotions on the different social initiatives. Among the announcements that Kate Hudson has made is the announcement that she is taking on breast cancer with Fabletics. Among other initiatives that she has been involved with is the body positive all inclusive initiative which makes it easier for larger women to find stylish clothes in their size. One thing about the fashion industry is that it has made it hard for even women of average size to find clothes. It seems like all of the clothes are being made for the small women. Kate Hudson wants to put a change to that so that more women will be able to enjoy high fashion and the benefits that their self image can get from the fashion. Fabletics has proven that it is going to bring forth fashion with a health related cause.