Desiree Perez and the Art of the Deal

The people behind the scenes of movies, music, and sports entertainers are rarely thought of, much less remembered, but Desiree Perez is being brought to the forefront for her toughness and business acumen. Desiree (Dez) Perez has been in the entertainment business for many years as the women who helps run several business for Shawn “Jay Z” Carter. Dez has been instrumental in several deals that were brokered including the $25 million dollar Samsung/Rihanna deal to promote Rhianna’s Anti tour. This deal made Rhianna a bankable, major star and Dez is still a close associate of Rhianna and learn more about Dez Perez.

Dez Perez has been a major player in the Roc Nation/ Live Nation, $150 million dollar deal. Roc Nation is Jay Z’s business in with Perez is a top executive. Dez is very skilled with negotiating contracts and crunching numbers, which is one of the reasons why Roc Nation is thriving. Ms. Perez likes to keep a low profile through all of the publicity that Roc Nation receives, but it is rumored the Dez, along with her husband Juan are members of the Hova Circle of Influence, a group of influencers involved in the music and movie industry and his Twitter.

It’s apparent that Ms. Perez is a beneficial and important part of the Roc Nation and is becoming part of Jay Z’s newest venture “Roc Nation Sports“. This new business venture is an offshoot from Jay-Z’s love of sports and Dez Perez has already instrumental in negotiating contracts for Roc Nation Sports newest athletic clients. Desiree Perez has proven time and again that she is a powerhouse in the world of entertainment. To read more about Desiree Perez, please click here.

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